01 / YOUR CUSTOMERS
Know who you’re talking to.
Learn why your customers’ needs, interests, and buying habits should shape the way you communicate.
DARE UNIVERSITY
Real experience. Practical lessons.
On-demand marketing webinar
Marketing
That Makes Sense.
You believe in your business.
Let’s help more people see its value.
Join De’Shaun Chancy for practical lessons on reaching your customers, sharing your value, and showing up for your business with more confidence.
Get the Webinar · $49.99One-time payment. Watch at your own pace.
Includes the original audience Q&A.
Everyday languageReal business experiencesWatch on your schedule
A clearer place to start
Posting is one piece of the picture.
You can post regularly and still wonder why people are not buying. Sometimes the next step is getting clearer about who you’re talking to, how you explain what you offer, or what the customer experiences when they’re ready to buy.
De’Shaun shares how she learned to look at those pieces together while building Dare to Have Hair, so you can start asking better questions about your own marketing.
Inside the webinar
Let’s talk about what helps people choose your business.
02 / YOUR MESSAGE
Make your offer easier to understand.
Look at how clear product information and a simpler buying experience can support your marketing.
03 / YOUR PRICING
Think through your promotions.
Hear De’Shaun’s perspective on offers, shipping, giveaways, and considering costs before running a sale.
04 / YOUR AUDIENCE
Look beyond likes.
Explore why attention and purchases are different, and why a smaller, engaged audience can still matter.
05 / YOUR REACH
Explore ways to reach people.
Hear real experiences with email, word of mouth, social content, and influencer relationships.
06 / YOUR NEXT STEP
Find a place to start.
Get encouragement for showing up, asking for help, and choosing one marketing area to work on first.
Meet De’Shaun Chancy
Real lessons from the woman who built Dare to Have Hair.
De’Shaun knows what it feels like to start small, wear every hat, and learn while running a business. She shares the marketing lessons, customer experiences, and mistakes that shaped the way she grew Dare to Have Hair.
Expect a warm, candid conversation with faith, encouragement, and real talk along the way.
For the business owner figuring it out as she goes.
Especially useful for beauty professionals, product-based business owners, and women with a product or service to promote. You do not need a large following or a marketing background to follow along.
Your next marketing move
A little more clarity.
A little more confidence.
A place to begin.
Grab something to take notes with, press play, and choose one idea to put into practice. You do not have to figure out everything at once.
Marketing That Makes Sense
with De’Shaun Chancy
$49.99
One-time payment
- Recorded marketing webinar
- Original audience Q&A
- Watch at your own pace
- Online access through Dare University
Complete your purchase, set up or sign in to
your account, and start watching.
Before you join
A few things you may be wondering.
Is this live or recorded?
This is a recording of a previously held webinar, including its original audience Q&A. You can watch on your own schedule.
Do I need marketing experience?
No. De’Shaun uses everyday examples and stories from her business. The webinar is a starting point for business owners who want to think more clearly about their marketing.
Is this only for hair businesses?
Many examples come from Dare to Have Hair. The conversations about customers, pricing, communication, and consistency can also be useful for other product and service businesses.
Does this show me how to set up ads or software?
The focus is marketing principles and De’Shaun’s experience. It does not provide a step-by-step walkthrough of ad platforms, email software, or website tools.
How do I watch?
After purchase and account setup, sign in to Dare University and open the course in your product library. Your purchase confirmation email will help you return to your account.
Does this include personal coaching or the ebook?
This purchase covers the webinar replay. Individual coaching and other resources are separate offers.
Is the content faith-based?
De’Shaun opens with prayer and shares how faith connects to her business journey. The session also includes candid language and personal stories.
